Media ad-tech billing& operations platform
Background
A media technology vendor serving TV, streaming and digital publishers needed to accelerate delivery of new ad-operations and billing capabilities.
Challenge
- Growing customer demand for new features
- Complex integrations between legacy and modern systems
- Limited internal capacity slowing roadmap progress
Solution
SPG provided ad-tech-specialized engineers to accelerate delivery.
- Developed backend enhancements for converged billing workflows
- Extended REST APIs supporting invoicing, payments and reporting
- Improved UI modules using React and modular component patterns
- Strengthened test automation to stabilize releases
- Enhanced performance for high-volume transactions
Implementation
Integrated directly into product squads, contributing to sprint planning, architecture discussions and full-cycle development.
Results
- Faster release cadence
- Improved performance and product quality
- Lower engineering load on internal teams
- Higher customer satisfaction across enterprise publishers
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