Media ad-tech billing
& operations platform

Background

A media technology vendor serving TV, streaming and digital publishers needed to accelerate delivery of new ad-operations and billing capabilities.

Challenge

  • Growing customer demand for new features
  • Complex integrations between legacy and modern systems
  • Limited internal capacity slowing roadmap progress

Solution

SPG provided ad-tech-specialized engineers to accelerate delivery.

  • Developed backend enhancements for converged billing workflows
  • Extended REST APIs supporting invoicing, payments and reporting
  • Improved UI modules using React and modular component patterns
  • Strengthened test automation to stabilize releases
  • Enhanced performance for high-volume transactions

Implementation

Integrated directly into product squads, contributing to sprint planning, architecture discussions and full-cycle development.

Results

  • Faster release cadence
  • Improved performance and product quality
  • Lower engineering load on internal teams
  • Higher customer satisfaction across enterprise publishers

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