Background
A consumer IoT vendor specializing in privacy-first home automation sought to modernize its digital experience. With a robust ecosystem of Zigbee, Z-Wave, Wi-Fi and Matter devices, the company needed a platform that expressed its technical strengths and supported continued growth.
Challenge
- Fragmented architecture across e-commerce, CMS and support portals
- Inconsistent UX and messaging
- Slow page performance hurting SEO and conversions
- High maintenance costs due to multiple technology stacks
- Difficulty scaling marketing and product content efficiently
Solution
SPG redesigned the web platform using a modern headless architecture, focusing on engineering clarity and maintainability.
- Rebuilt the customer-facing frontend using React + Next.js for improved speed and scalability
- Established a unified, API-driven integration layer connecting CMS, commerce and device data
- Implemented consistent content structures for documentation, product pages and feature updates
- Optimized rendering pipelines and caching strategies for high-traffic pages
- Streamlined DevOps workflows for faster, safer releases
Implementation
SPG delivered a unified front-end framework, integrated CMS, reusable API connectors and AWS-based CI/CD pipelines ensuring consistent delivery and future-ready scalability.
Results
- 35% faster page load speeds
- Higher SEO visibility and conversion rates
- Substantial reduction in maintenance overhead
- Consistent UX across marketing and product experiences
- Scalable architecture supporting long-term growth
